Rate card
Advertise in The Park — priced by ad size, views and clicks
The Park is Buena Park's community-powered newspaper. Reserve a placement for a flat monthly rate, pay per 1,000 times your ad is seen, or pay only when a reader clicks. Every dollar funds student and community journalists.
Three ways to buy
How pricing works
Flat monthly
Reserve the placement for the month. Simple, predictable, and you keep every impression it delivers.
Per 1,000 views (CPM)
Pay for how often your ad is seen. Billed on verified impressions, with a 5,000-impression minimum.
Per click (CPC)
Pay only when a reader clicks through to you. Billed on unique clicks, with a $150 monthly minimum.
Rates by ad size
Sizes, placements & rates
Typical views and click rates come from the last three months of Park traffic. Your results vary with creative and season.
| Ad size & placement | Flat / month | Per 1,000 views | Per click | Typical views | Typical click rate |
|---|---|---|---|---|---|
| Masthead LeaderboardPopular970 × 250 · 320 × 100 mobileTop of every page, above the first story | $950 | $18 | $1.60 | 42,000 | 0.55%≈ 231 clicks |
| In-Story Billboard728 × 90 · 320 × 50 mobileInside article pages, after the third paragraph | $600 | $14 | $1.25 | 28,000 | 0.62%≈ 174 clicks |
| Medium Rectangle300 × 250Sidebar on the front page and section fronts | $375 | $11 | $0.95 | 22,000 | 0.40%≈ 88 clicks |
| Half Page300 × 600Sidebar, sticky through the scroll | $650 | $16 | $1.35 | 24,000 | 0.72%≈ 173 clicks |
| Mobile Anchor Banner—320 × 50 mobile onlyPinned to the bottom of the screen on phones | $300 | $9.00 | $0.80 | 31,000 | 0.35%≈ 109 clicks |
| Newsletter Sponsor600 × 200The Park email edition, one sponsor per send | $450 | $42 | $2.10 | 9,000 | 2.40%≈ 216 clicks |
| Sponsored StoryPopularNative — headline, photo, 400–600 wordsFront page feature row plus one newsletter mention | $1,200 | $26 | $1.90 | 15,000 | 3.10%≈ 465 clicks |
| Want Ad BoostText listing + photoPinned to the top of the Want Ads feed for 14 days | $75 | $6.00 | $0.45 | 7,000 | 1.80%≈ 126 clicks |
All rates in U.S. dollars, net, before any discount below. Creative due five business days before the flight starts.
Estimator
Price it by how often it is seen or clicked
Estimate your rate
Top of every page, above the first story. Highest visibility unit. One advertiser per month, no rotation.
Typical for this placement: 42,000 views.
About 231 clicks a month. Typical for this placement: 0.55%.
Your estimate
$950/ month
- Placement
- Masthead Leaderboard
- Size
- 970 × 250 · 320 × 100 mobile
- Views / month
- 42,000
- Clicks / month
- 231
- Effective cost per 1,000 views
- $23
- Effective cost per click
- $4.11
- Monthly total
- $950
Estimates only. View-based buys carry a 5,000-view monthly minimum; click-based buys carry a $150 monthly minimum. We confirm final pricing in writing before anything runs.
Discounts & policies
Local rate adjustments
Buena Park small business (under 15 employees)
20% off any placement, any term
Nonprofit & school / PTA
35% off, plus a free Want Ad Boost each quarter
First-time advertiser
First month at 50% to test a placement
Political & issue advertising
Standard rate, prepaid, with required disclosure line
Advertising never influences Park coverage. Sponsored stories are labeled “Paid Partner Story,” and we decline ads that are deceptive, discriminatory, or target minors.
Sponsor program
Sponsor the Buena Park TV show
Put your business on the community television program produced with Buena Park High School and Buena Park Junior High. Start with an on-air credit, or step up to a Location sponsorship where the crew tapes at your business and your location becomes part of the finished episode.
Supporting sponsor
$250
Per month, 3-month minimum
Your name and logo carried on the Buena Park TV show — an on-air credit, a billboard card, and a mention read by the student hosts.
- Logo card in the opening and closing billboards of every episode that month
- One host-read sponsor mention per episode (about 10 seconds)
- Logo and link on the Buena Park TV page and in the episode description
- Episode files you may re-post on your own social channels
Location sponsor
$750
Per month, 3-month minimum
Everything in the supporting tier, and the crew shoots at your location so your business is inside the finished program — not just a card around it.
- Everything in Supporting sponsor
- One segment per month taped on location at your business, with your address on screen
- Your location included in the final edit of the episode and in the archived version
- A 60–90 second stand-alone cut of your segment, yours to keep and run as an ad
- Behind-the-scenes stills from the shoot for your own marketing
Presenting sponsor
$1,500
Per month, 6-month minimum
The single named sponsor of a recurring segment or a full show, with the Location sponsor shoot every month it runs.
- Everything in Location sponsor
- “Presented by” naming on one recurring segment or a full show
- Two on-location segments per month instead of one
- First refusal on the Buena Park radio program as it launches
- Named credit in The Park's weekly issue for the length of the term
Sponsor packages
One package across the show, the app and the paper
Sponsor a show, get added to the Neighborhooding app, and run a placement in The Park — bundled for less than buying each separately. The Buena Park radio program joins every package as it launches, at no extra cost for sponsors already on term.
Neighborhood package
Save $175/mo$550$725
Per month, 3-month minimum
One bundle across all three of our community channels: sponsor a show, get listed in the Neighborhooding app, and run a placement in The Park.
- Sponsor a showSupporting sponsor credit on the Buena Park TV program — billboard card and host-read mention in every episode that month.
- Neighborhooding app listingA verified business listing with your hours, offers and contact details, shown to neighbors browsing your part of Buena Park.
- Placement in The ParkA medium rectangle placement running site-wide in The Park for the month, plus one want ad boost.
- Buena Park radio programComing soonA read on the radio program is added at no extra cost the month it launches, for the rest of your term.
Citywide package
Save $450/mo$1,200$1,650
Per month, 6-month minimum
The Location sponsor shoot plus a featured app listing and premium Park placement — the full package for a business that wants to be part of the story.
- Sponsor a show, on locationLocation sponsor tier: a segment taped at your business each month, your location in the final edit, and a stand-alone cut to keep.
- Featured Neighborhooding listingTop-of-neighborhood placement in the app with photos, a pinned offer and event listings.
- Premium placement in The ParkMasthead leaderboard or newsletter sponsorship, your choice, plus a quarterly Paid Partner Story written with our newsroom.
- Buena Park radio programComing soonNamed sponsor of a radio segment from launch, with first refusal on the show title.
- Sponsorship funds student and community producers. Every package pays for camera time, editing stipends and equipment at Buena Park High School and Buena Park Junior High.
- Sponsors never shape editorial content. On-location segments are clearly identified as sponsored, and news coverage stays independent of who buys.
- Production slots are limited — we tape a set number of on-location segments each month, booked in the order deposits arrive.
Questions
Advertising FAQ
Book a placement
Reserve your space in The Park
Tell us the ad size, the term, and whether you want flat, per-view, or per-click billing. We confirm availability and final pricing in writing before anything runs.
Just posting a want ad? Submit one free